BCTECH LIST – A directory Index of businesses working with Blockchain Technology
Overview of company, product, services, contact details and more.
Kiip Single LedgerKiip Single Ledger
Kiip is the creator of the Ethereum-based blockchain product ‘Single Ledger’, which enables all players in mobile ad sales chain to view and audit campaign data directly. The technology allows for simple and clear reconciliation of campaign performance data among all parties, eliminating potential for fraudulent reporting by third parties and ad servers, and streamlining what has historically been a painful, laborious reporting and payment process.
Kiip is a leading mobile marketing and monetisation platform. To date, Kiip has worked with more than 500 brands, including Coca-Cola, Kellogg’s, Procter & Gamble, Johnson & Johnson, and McDonald’s, and is integrated into more than 10,000 mobile apps.
Founded in 2010, Kiip has raised more than $32 million in venture capital and is backed by Hummer Winblad, Relay Ventures, True Ventures, Verizon Ventures, U.S. Cellular, American Express Ventures, IPG and others.
June 2018 – Kiip successfully launched the first-ever blockchain mobile ad campaign with the world’s largest brewer InBev for brands including Budweiser, Bud Light, Michelob Ultra and Estrella.
CRYPTO TOKEN: Koin (Digital token for mobile advertising)
BRIAN WONG – CEO and Founder
Canadian Internet entrepreneur, Brian Wong Founded Kiip in 2010, becoming the youngest person to ever receive venture capital funding at just 19 years old. Prior to this he led the development and release of the Digg Android Mobile App. Brian received his Bachelor of Commerce from the University of British Columbia at age 18, after skipping four K-12 grades.
Kiip has been recognised by Forbes as one of the “4 Hot Online Ad Companies to Put on Your Watch List,” named on the Dow Jones “FasTech50” and is listed on Fast Company’s “50 Most Innovative Companies in the World.”
In a press Release for Kipps Single Ledger, dated 18th June 2018, Brian Wong said “When we started digging into the potential of blockchain, we began to realize that if Kiip was started today, it would be built on blockchain technology,”, he went to add:
“Blockchain’s magical impact comes in the form of its immutable and decentralized ledger technology. Data that is stored uniquely in thousands of servers can never be manipulated. We saw this technology’s potential to impact several major areas of the advertising world, including supply-chain transparency, campaign data reconciliation and viewability verification. Single Ledger, quite frankly, is just the beginning for us.”
Brian Wong, founder and CEO of Kiip – Interview at Cannes Lions, where he also lead the session: “Why Blockchain Has the Potential to Change Advertising Forever”.