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Tracr – De Beers Group

Headquarters 20 Carlton House Terrace London SW1Y 5AN United Kingdom Telephone: UK: +44 (0)7912 930474 Website:

Biographical Info

Tracr™ is an innovative, industry-focused blockchain traceability platform developed for the diamond industry by market leader De Beers with support from corporate investment and incubation firm BCG Digital Ventures.

The pilot project, involving a small group of industry participants, launched in January 2018, following a successful proof-of-concept trial, and is on track for a full launch later this year.

De Beers is a major player in various parts of the diamond value chain, providing roughly one-third of the global supply of diamonds by value, and it has long-standing relationships with all relevant industry players.

BCG Digital Ventures has strong expertise in business creation, engineering and blockchain architecture, as well as significant experience in building game-changing technologies in partnership with corporates.

May 2018 – Signet Jewellers, the worlds largest largest retailer of diamonds joined the group.

de beers Tracr blockchain company informationAbout De Beers Group

De Beers Group is a member of the Anglo American plc group. Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa.


Tracr was conceived by De Beers in 2017 as a comprehensive mine-to-customer traceability solution for the entire diamond industry.  Tracr is the first blockchain that creates a tamper-proof, immutable record of a diamond’s journey throughout the full value chain – from mine to cutter and polisher through to the jeweller.

BCG Digital Ventures is supporting the development of the platform.