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InBev, the World’s Largest Brewer Puts Budweiser on the Blockchain to Track Ad Data

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The world’s largest brewer, AB InBev partners with Kiip to launch the world’s first blockchain powered mobile ad campaigns. Using Ethereum, Kiip’s ‘Single Ledger’ mobile marketing product will enable all players in the mobile ad sales chain to view and audit campaign data directly, bringing an end to fraudulent reporting by third parties and ad servers. Beginning with Budweiser, Bud Light, Michelob Ultra and Estrella, InBev says it is “disrupting existing paradigms through innovation and putting consumers at the heart of everything.”