blockchain advertising protocol BCTECH NEWS 

Softbank and Baidu Invest in Ex Google Employees Blockchain Advertising Protocol

Major investors, SoftBank China Venture Capital (SBCVC) and Baidu Ventures (BV) have led a seed round for Atlas Protocol (ATP), a startup company founded by ex Google employees, that aims to create a new blockchain advertising protocol. ATP, incubated by Nebulas Labs and the xGoogler Blockchain Alliance (xGBA), is using blockchain technology to change the dynamics of the digital marketing industry, with a new ‘interactive’ advertising ecosystem. Currently, online marketing companies do not provide users with any control over their collected data, and with Europe’s new General Data Protection Regulation (GDPR), it has become…

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Baidu launches a blockchain image app FTSE / NASDAQ NEWS 

China’s Biggest Search Engine Baidu Launches a Blockchain Image App called ‘Totem’

China’s biggest search engine, Baidu goes live with its blockchain image app ‘Totem’, marking the first blockchain application released on its private XuperChain network. The copyright platform incorporates a ‘Totem Point’ token as an incentive for users validating their images. With established relationships in the copyright industry, bringing in over 10 billion yuan a day, Baidu is aiming to take the lead in the picture copyright industry, and looks to expand to other digital media assets, such as videos by the first quarter of 2019.

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