blockchain to track ad data budweiser kiip BCTECH NEWS 

InBev, the World’s Largest Brewer Puts Budweiser on the Blockchain to Track Ad Data

The world’s largest brewer, AB InBev partners with Kiip to launch the world’s first blockchain powered mobile ad campaigns. Using Ethereum, Kiip’s ‘Single Ledger’ mobile marketing product will enable all players in the mobile ad sales chain to view and audit campaign data directly, bringing an end to fraudulent reporting by third parties and ad servers. Beginning with Budweiser, Bud Light, Michelob Ultra and Estrella, InBev says it is “disrupting existing paradigms through innovation and putting consumers at the heart of everything.”

Read More
unilever blockchain digital ad INFLUENCERS NEWS 

Unilever and IBM Pilot Blockchain Digital Ad Supply Chain

IBM partners with Unilever to create a blockchain digital ad supply chain, providing transparency for marketers. Already piloting the platform with Salon Media Group, Unilever is using part of its US ad spend to make ‘buys’ on a single shared ledger, tracking their ads. With an annual marketing budget of $9.8 billion, Unilever aim to eradicate fraud and misuse, which equates to a loss of 20 percent of total digital ad spend.

Read More