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InBev, the World’s Largest Brewer Puts Budweiser on the Blockchain to Track Ad Data

19th June 20182nd July 2018 BCTechreportab inbev blockchain, ad agencies blockchain, ad value chain, adchain, bctech, bctech report, blockchain, blockchain ad fraud, blockchain ad tech, blockchain advertising, blockchain beer, blockchain digital advertising, blockchain disrupting ad agencies, blockchain news, blockchain stock exchange, blockchain supply chain, blockchain technology, blockchain technology news, blockchain to track ad data, blockchain value, bud light blockchain, budweiser blockchain, corporate blockchain, cryptocurrency, decentralized, distributed ledger technology, enterprise blockchain, ethereum, financial blockchain technology, financial blockchain technology applications, fintech, inBev blockchain, investing, kiip blockchain, ledger technology, metax blockchain, mobile advertising blockchain, NYIAX blockchain, single ledger, single ledger ad tech, token sale

The world’s largest brewer, AB InBev partners with Kiip to launch the world’s first blockchain powered mobile ad campaigns. Using Ethereum, Kiip’s ‘Single Ledger’ mobile marketing product will enable all players in the mobile ad sales chain to view and audit campaign data directly, bringing an end to fraudulent reporting by third parties and ad servers. Beginning with Budweiser, Bud Light, Michelob Ultra and Estrella, InBev says it is “disrupting existing paradigms through innovation and putting consumers at the heart of everything.”

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Unilever and IBM Pilot Blockchain Digital Ad Supply Chain

22nd April 201822nd April 2018 BCTechreportbctech, bctech report, blockchain, blockchain ad tech, blockchain digital advertising, blockchain news, blockchain regulations, blockchain supply chain, blockchain technology, blockchain technology news, digital ad supply chain, distributed ledger technology, ibm advertising blockchain, IBM blockchain platform, peer to peer network, unilever blockchain, unilever ibm

IBM partners with Unilever to create a blockchain digital ad supply chain, providing transparency for marketers. Already piloting the platform with Salon Media Group, Unilever is using part of its US ad spend to make ‘buys’ on a single shared ledger, tracking their ads. With an annual marketing budget of $9.8 billion, Unilever aim to eradicate fraud and misuse, which equates to a loss of 20 percent of total digital ad spend.