You are here

Tag: blockchain advertising

NEWS REGULATORS 

Blockchain Browser Brave Files Complaints Against Google Ads Data Collection Practices

BCTechreport, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Developed by Mozilla co-founder and Javascript creator, Brendan Eich, the blockchain browser Brave files complaints against Google advertisement (ads) data collection practices in the UK and Ireland.   Together with Jim Killock of the Open Rights Group, and Michael Veale of University College London, Brave’s chief policy officer Johnny Ryan filed formal complaints with the Irish Data Protection Commissioner and the U.K. Information Commissioner. Brave, an open-source blockchain browser that blocks ads and website trackers, cited that the way Google and the advertising technology (adtech) industry publish personalised online ads…

Read More
ibm launch a blockchain directory with Hacera FTSE / NASDAQ NEWS 

Hacera and IBM Launch a Blockchain Directory Touted as a Distributed ‘Yellow Pages’

BCTechreport, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Enterprise blockchain firm Hacera, together with founding member IBM launch a blockchain directory with the aim of expediting the growth of blockchain networks, by making it easier for companies to discover and join blockchain projects. Entitled the ‘Unbounded Registry’, Vice president at IBM Blockchain, Jerry Cuomo announced in a blog post on Thursday that the directory is now live.  Likening it to the Yellow Pages, he recalled the history and significance of the directory that: “put businesses on the map and made them known to the world”. The registry is able to interoperate…

Read More
blockchain to fight fake news NEWS REGULATORS 

Social Media Giant Twitter Looking into Blockchain to Fight Fake News Says CEO Dorsey

BCTechreport, , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jack Dorsey, CEO of the social media giant Twitter, testified before a U.S. Congressional committee on Wednesday, confirming that Twitter is considering the use of blockchain to fight fake news and prevent online scams. U.S. Congress is currently probing into the potential political bias among tech giants Twitter, Google and Facebook, questioning CEO’s such as Dorsey and Zuckerberg of Facebook, to identify what steps they are taking to prevent future election meddling. Doris Matsui, a representative of California, questioned Dorsey during a House Committee on Energy and Commerce hearing about user…

Read More
FTSE / NASDAQ NEWS 

Google Expands Big Data Analytics Tool to Explore Ethereum Blockchain

BCTechreport, , , , , , , , , , , , , , , , , , , , , , , , , , ,

Internet search giant, Google expands its Big Data analytics tool to explore Ethereum blockchain using BigQuery, a web service that provides interactive analysis of massively large data-sets, powered by Google Storage. Chrome users are now able to access a daily dose of all of the data stored on Ethereum’s blockchain, by way of BigQuery, a new Google plugin that provides visuals and a variety of tools for analysing the Ethereum platform. In a blog post announcement made on Saturday, the tech behemoth explained that until now, there have only been app platforms for checking transaction status or…

Read More
blockchain advertising protocol BCTECH NEWS 

Softbank and Baidu Invest in Ex Google Employees Blockchain Advertising Protocol

BCTechreport, , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Major investors, SoftBank China Venture Capital (SBCVC) and Baidu Ventures (BV) have led a seed round for Atlas Protocol (ATP), a startup company founded by ex Google employees, that aims to create a new blockchain advertising protocol. ATP, incubated by Nebulas Labs and the xGoogler Blockchain Alliance (xGBA), is using blockchain technology to change the dynamics of the digital marketing industry, with a new ‘interactive’ advertising ecosystem. Currently, online marketing companies do not provide users with any control over their collected data, and with Europe’s new General Data Protection Regulation (GDPR), it has become…

Read More
comcast blockchain advertising FTSE / NASDAQ NEWS 

Comcast Blockchain Advertising Platform Developing with Disney, Channel 4 and TF1

BCTechreport, , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The second-largest multichannel video service provider in the US, Comcast is developing a blockchain video advertising platform in collaboration with major TV networks from around the world, including NBCUniversal, Disney, Altice USA, Channel 4, Cox Communications, Mediaset Italia and TF1 Group. Entitled the ‘Blockchain Insights Platform’, it aims to streamline and improve security using blockchain technology in the process of data sharing for ad’ planning, buying and tracking premium video advertising. Set to launch this year, Comcast believe that it will “ultimately create even more value for the television advertising industry”.

Read More
blockchain to track ad data budweiser kiip BCTECH NEWS 

InBev, the World’s Largest Brewer Puts Budweiser on the Blockchain to Track Ad Data

BCTechreport, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The world’s largest brewer, AB InBev partners with Kiip to launch the world’s first blockchain powered mobile ad campaigns. Using Ethereum, Kiip’s ‘Single Ledger’ mobile marketing product will enable all players in the mobile ad sales chain to view and audit campaign data directly, bringing an end to fraudulent reporting by third parties and ad servers. Beginning with Budweiser, Bud Light, Michelob Ultra and Estrella, InBev says it is “disrupting existing paradigms through innovation and putting consumers at the heart of everything.”

Read More
BCTECH NEWS 

Adblock Plus Identify Fake News using Blockchain Technology

BCTechreport, , , , , , , , , , , , , , , , , , , , , , , ,

Adblock Plus are launching TrustedNews, identifying fake news using blockchain technology. Partnering with MetaCert, the largest anti-fraud and URL registry, the browser ‘add-on’ marks for trustworthiness and labels media for fake news.

Read More
facebook blockchain team FTSE / NASDAQ NEWS 

Zuckerberg Dedicates Top Execs to New Facebook Blockchain Team

BCTechreport, , , , , , , , , , , , , , , , , , , ,

Zuckerberg moves highest ranking executives to build a Facebook Blockchain Team, marking the biggest restructuring in the companies history. The team head will be David Marcus, former President of Paypal and currently a Board Member of Coinbase, the popular digital currency exchange. Cryptocurrency related products have seen an uptake from millennials, and could potentially disrupt his networking market. However, with a board that includes venture capitalists Marc Andreessen and Peter Thiel, very active investors in blockchain, Facebook is not to be underestimated.

Read More
INFLUENCERS NEWS 

Dow Jones Media Trials ‘Brave’ Blockchain Browser

BCTechreport, , , , , , , , , , , , , , , , , , , , , , , , , , ,

The new ‘Brave’ blockchain browser designed for privacy and security, partners with Dow Jones Media, global news and information powerhouse and publishers of The Wall Street Journal. They aim to trial blockchain digital advertising systems, whereby ‘Dow Jones Media Group, ‘Barron’s’ and ‘MarketWatch’ will become “verified publishers”. Brave’s browser aims to put privacy and data in the hands of the user, by way of a new attention-based ecosystem of rewards for publishers. Brave is created by Brendan Eich, creator of the JavaScript programming language and co-founder of Mozilla Foundation with the Firefox browser.

Read More
facebook sparks blockchain for social networks FTSE / NASDAQ NEWS 

Facebook Data breach, sparks discussion on blockchain for social networks

BCTechreport, , , , , , , , , , , , , , , , , , , , , , , , ,

Facebook’s data security breach has sparked discussions on a ‘permission-based’ decentralised blockchain for social networks. The recent data breach by Cambridge Analytica, a political consultancy that inappropriately obtained detailed information of over 50 million facebook profiles, has revealed how data can be exploited in the worst possible way.

Read More
Google-blockchain-article INFLUENCERS NEWS 

Google is ‘actively looking’ at Blockchain Technology, Senior VP of Ads confirms

BCTechreport, , , , , , , , , , , , , ,

Google has a dedicated team looking at blockchain technology and ways to incorporate it within their products and services, says Vice President of Ads and Commerce. Sridhar Ramaswamy, Google’s most senior advertising executive, confirmed that the they have appointed a small team to look at how the Distributed Ledger Technology (DLT) can be used for their digital products and services.

Read More