China’s Biggest Search Engine Baidu Launches a Blockchain Image App called ‘Totem’

China’s biggest search engine, Baidu goes live with its blockchain image app ‘Totem’, marking the first blockchain application released on its private XuperChain network. The copyright platform incorporates a ‘Totem Point’ token as an incentive for users validating their images. With established relationships in the copyright industry, bringing in over 10 billion yuan a day, Baidu is aiming to take the lead in the picture copyright industry, and looks to expand to other digital media assets, such as videos by the first quarter of 2019.

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