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Ben & Jerry’s Launches Blockchain Climate Change Initiative with Poseidon

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Ben & Jerry’s launch a blockchain climate change initiative in partnership with Poseidon. The world’s first digital retail platform connecting consumers with their own carbon footprint, will be launched in London. Poseidon have developed a technology that breaks carbon credits down into microtransactions, so each scoop of ice cream is accounted for. Carbon credits is one of the world’s biggest markets, worth €49 billion ($54.7 billion) in Europe alone. Until now, they could only be bought in bulk by large companies.