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Tag: blockchain to track ad data

comcast blockchain advertising FTSE / NASDAQ NEWS 

Comcast Blockchain Advertising Platform Developing with Disney, Channel 4 and TF1

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The second-largest multichannel video service provider in the US, Comcast is developing a blockchain video advertising platform in collaboration with major TV networks from around the world, including NBCUniversal, Disney, Altice USA, Channel 4, Cox Communications, Mediaset Italia and TF1 Group. Entitled the ‘Blockchain Insights Platform’, it aims to streamline and improve security using blockchain technology in the process of data sharing for ad’ planning, buying and tracking premium video advertising. Set to launch this year, Comcast believe that it will “ultimately create even more value for the television advertising industry”.

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blockchain to track ad data budweiser kiip BCTECH NEWS 

InBev, the World’s Largest Brewer Puts Budweiser on the Blockchain to Track Ad Data

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The world’s largest brewer, AB InBev partners with Kiip to launch the world’s first blockchain powered mobile ad campaigns. Using Ethereum, Kiip’s ‘Single Ledger’ mobile marketing product will enable all players in the mobile ad sales chain to view and audit campaign data directly, bringing an end to fraudulent reporting by third parties and ad servers. Beginning with Budweiser, Bud Light, Michelob Ultra and Estrella, InBev says it is “disrupting existing paradigms through innovation and putting consumers at the heart of everything.”

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