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BMW Selects Blockchain Startup Bloom to Develop Customer Lending Solution

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German automotive giant, BMW selects blockchain startup Bloom to develop customer lending solutions with the aim of streamlining its financial services for its customers. Launching a ‘BMW Financial Services Collaboration Lab’ (BMW FSCL), Bloom together with five other start-ups shortlisted from 212 applicants, will collaborate in a 10-week lab at BMW Financial Services’ offices in Hilliard, Ohio, to further develop their ideas, alongside leading subject matter experts in the automotive and financial sectors. The BMW FSCL aims to digitalise the customer journey, critical areas that the the program will focus on…