Comcast Blockchain Advertising Platform Developing with Disney, Channel 4 and TF1

The second-largest multichannel video service provider in the US, Comcast is developing a blockchain video advertising platform in collaboration with major TV networks from around the world, including NBCUniversal, Disney, Altice USA, Channel 4, Cox Communications, Mediaset Italia and TF1 Group. Entitled the ‘Blockchain Insights Platform’, it aims to streamline and improve security using blockchain technology in the process of data sharing for ad’ planning, buying and tracking premium video advertising. Set to launch this year, Comcast believe that it will “ultimately create even more value for the television advertising industry”.

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