Softbank and Baidu Invest in Ex Google Employees Blockchain Advertising Protocol
Major investors, SoftBank China Venture Capital (SBCVC) and Baidu Ventures (BV) have led a seed round for Atlas Protocol (ATP), a startup company founded by ex Google employees, that aims to create a new blockchain advertising protocol. ATP, incubated by Nebulas Labs and the xGoogler Blockchain Alliance (xGBA), is using blockchain technology to change the dynamics of the digital marketing industry, with a new ‘interactive’ advertising ecosystem. Currently, online marketing companies do not provide users with any control over their collected data, and with Europe’s new General Data Protection Regulation (GDPR), it has become…
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