IBM blockchain platform Archives | BCTech Report

Walmart is Looking to Revolutionise Package Deliveries with Blockchain Technology

10th July 201810th July 2018 BCTechreportbctech, bctech report, blockchain, blockchain amazon, blockchain courier, blockchain financial product, blockchain food supply chain, blockchain food traceablity, blockchain news, blockchain online retail, blockchain package delivery, blockchain package docking lockers, blockchain patent, blockchain patent news, blockchain postal service, blockchain stock exchange, blockchain supply chain, blockchain technology, blockchain technology news, blockchain value, corporate blockchain, decentralized, digital delivery service, distributed ledger technology, enterprise blockchain, financial blockchain technology, financial blockchain technology applications, food on the blockchain, hyperledger, Hyperledger blockchain, hyperledger fabric, ibm blockchain, IBM blockchain platform, ibm hyperledger, ibm walmart, investing, ledger technology, package deliveries with blockchain, US blockchain regulation, walmart blockchain, walmart blockchain patent

On Thursday, a proprietary U.S. patent was released for the world’s largest discount retailer, Walmart. Its ‘Smart Delivery’ patent, aims to give package delivery lockers an immutable node within a blockchain network. Together with a patent for its ‘Smart Package’, a blockchain-based tool that will integrate autonomous vehicles and unmanned drones, Walmart is gearing up to dramatically revolutionise package deliveries, with blockchain bringing the final missing piece of technology to its plan.

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Unilever and IBM Pilot Blockchain Digital Ad Supply Chain

22nd April 201822nd April 2018 BCTechreportbctech, bctech report, blockchain, blockchain ad tech, blockchain digital advertising, blockchain news, blockchain regulations, blockchain supply chain, blockchain technology, blockchain technology news, digital ad supply chain, distributed ledger technology, ibm advertising blockchain, IBM blockchain platform, peer to peer network, unilever blockchain, unilever ibm

IBM partners with Unilever to create a blockchain digital ad supply chain, providing transparency for marketers. Already piloting the platform with Salon Media Group, Unilever is using part of its US ad spend to make ‘buys’ on a single shared ledger, tracking their ads. With an annual marketing budget of $9.8 billion, Unilever aim to eradicate fraud and misuse, which equates to a loss of 20 percent of total digital ad spend.