World’s Largest Jewellery Retailer Joins De Beers Diamond Blockchain Platform Tracr

Signet, a UK based multi-billion dollar company and the world’s largest jewellery retailer, joins De Beers diamond blockchain platform Tracr. Creating a Global Diamond ID on an immutable ledger, the precious stones are tracked across the supply chain, ensuring they do not originate from conflict zones or areas of exploitation. De Beers completed a proof-of-concept trial with 100 high-value diamonds in May, marking the first time a diamond’s journey was digitally-tracked from mine to retail. Tracr is set for to fully launch later this year.

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