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Unilever and IBM Pilot Blockchain Digital Ad Supply Chain

22nd April 201822nd April 2018 BCTechreportbctech, bctech report, blockchain, blockchain ad tech, blockchain digital advertising, blockchain news, blockchain regulations, blockchain supply chain, blockchain technology, blockchain technology news, digital ad supply chain, distributed ledger technology, ibm advertising blockchain, IBM blockchain platform, peer to peer network, unilever blockchain, unilever ibm

IBM partners with Unilever to create a blockchain digital ad supply chain, providing transparency for marketers. Already piloting the platform with Salon Media Group, Unilever is using part of its US ad spend to make ‘buys’ on a single shared ledger, tracking their ads. With an annual marketing budget of $9.8 billion, Unilever aim to eradicate fraud and misuse, which equates to a loss of 20 percent of total digital ad spend.